New products

Porsche. There Is No Substitute. It's a truth, nothing else matches the feeling, performance, and passion of driving a Porsche. Our There Is No Substitute 1948 Collection is an exclusive, custom-crafted apparel capsule that brings this spirit to life. It pays homage to Porsche's legacy while boldly looking ahead - designed for those who carry the brand in their hearts. This trucker cap blends classic form with everyday function - soft mesh backing, curved brim, and a comfortable fit that feels familiar from the start. "Porsche. There is no substitute. " sits front and centre. Designed for effortless, all-day wear.

Sporty trucker cap with statement print, breathable mesh and Velcro closure.
Sporty trucker cap.
"Porsche. There is No Substitute."; embroidery on the front.
Mesh fabric on the back.
Adjustable Velcro strap.

Item no. WAP3200010TTNS

The exclusive 1:43 scale model of the Porsche 911 GT3 with Touring Package 992.2 showcases impressive attention to detail and deserves its place in any collection. The packaging provided also makes it the perfect gift for all Porsche fans. Die-cast. Gentian Blue exterior, Black interior. Limited to 2,000 units.

High quality, detailed collector's model.
Scale: 1:43.
Gentian Blue exterior.
Black interior.
Die-cast.
Gift packaging included.
Limited to 2,000 units.

Item no. WAP0205230TGT3

For those who want to do more than just arrive, but experience something: The AHEAD collection combines a thirst for adventure with iconic design, capturing the unmistakable feeling of a road trip. The AHEAD backpack adds the necessary functionality, individuality, and characteristic Porsche style to every outing — specifically developed for outdoor activities and featuring visual highlights inspired by the Porsche Macan 4S from the AHEAD road trip through Thailand.

Ready for whatever your next adventure brings:

Exclusive AHEAD color scheme, inspired by the Porsche Macan with AHEAD livery.
Shoulder strap with D-ring and additional strap for attaching a carabiner.
Small front compartment at the top with Porsche logo.
Two main compartments with zippers, including a padded laptop compartment.
Zipper in Yellow, inspired by Porsche tow hooks.
Elastic bungee cord system in Yellow, inspired by the line design of the Porsche Macan.
Yellow carabiner hook with Porsche branding and two interchangeable AHEAD pendants to add a personal touch to the backpack.
Exclusive Porsche Macan AHEAD livery graphic and trolley link with Porsche logo on the back.

Item no. WAP035002260BB

These double-walled glasses in a purist design are highly functional: They keep your favorite hot beverage at temperature for longer while remaining comfortable to hold from the outside.

Set of two.
Double-walled borosilicate glass with vacuum insulation.
Optimal temperature stability.
Robust and durable.
Easy to clean.
Porsche lettering.
Capacity: 300 ml.

Item no. WAP05056126DWG

For those who don't just want to arrive, but want to experience something: The AHEAD collection combines a thirst for adventure with iconic design and thus captures the unmistakable feeling of a road trip. The lightweight AHEAD jacket scores with its modern, sporty look, which makes it a versatile must-have.

Designed for active, style-conscious explorers:
• Wind-resistant fabric and high collar.
• Lightly padded.
• Two zippered patch chest pockets.
• Two side pockets.
• One pocket inside.
• Discreet Porsche logo on the front.
• AHEAD branding on the back.
• Route print on lining.
• Colour: grey

Item no. WAP201XXX26AHD

Travel in style — whatever the weather: This elegant umbrella skillfully combines functionality with sporty design and high-quality materials. Its design is based on that of the Porsche Taycan Turbo Cross Turismo from the AHEAD Roadtrip 2026.

These features make rainy days easier to handle:

Windproof system.
Automatic opening.
Porsche Taycan door emblem on six panels of the cover.
Porsche lettering on two panels.
Yellow highlights on the inside of the frame.
Ergonomically shaped handle with a special coating and embossing inspired by the Taycan door emblem.
Turbonite crest on the bottom of the handle.
SPF 50+
Diameter: approx. 112 cm.

Item no. WAP0500610T0WS